Driving Change: Our Rise in Traffic Safety

From a humble family start-up to Western Canada’s go-to traffic safety authority, our story is a thrilling ride of perseverance, innovation, and bespoke service. Passion-fueled and customer-focused, we weathered start-up storms, fuelling our growth with a belief that our tailor-made, efficient safety solutions could change lives.

Despite industry hurdles and fierce competition, we carved our niche by understanding our client’s unique needs and building trust with custom solutions. We are committed to making a difference and developing affordable, effective products that enhance traffic safety.

Our investment in technology, people and innovation doesn’t just sustain us at the helm of the industry, but steers us towards a future where we’ll redefine traffic safety solutions in Western Canada.”

How it Started

he seed of our journey was sown in the heart of Bob and Fran van Bruggen’s cherished family farm in 2004. An opportunity arose during this time, marking a pivotal moment in our history – we became the proud custodians of Barricade Illumination Services. Our focus during these early stages was fairly straightforward yet profoundly important: the meticulous crafting of signs and carefully distributing a select range of traffic safety goods.

As a family-operated venture, we inherently understood the importance of personalized touch, unwavering dedication, and heartfelt connection. Our very existence, our growth, and the footprint we hoped to leave in the world, was intricately tied to two core principles: the promise of delivering exceptional service and the unwavering commitment to ensure absolute customer satisfaction.

Fast forward to the present day, and these values have become the bedrock of our operation, remaining as relevant and potent as they were in our earliest days. They have been our guiding star, shaping our ethos and informing every decision, and they continue to inspire us to strive for excellence in all we do. Despite the changes and growth we’ve experienced, the heart of our business remains the same. Our story is a testament to the lasting impact of solid principles, family bonds, and a relentless commitment to our customers.

Where We are Today

From humble beginnings within the walls of a simple farm shed, our company has matured, expanded, and diversified. We’re not just a business now; we’re a powerhouse of traffic safety expertise, each member dedicated to enriching our customers’ experience and adding a wealth of value to our business partnerships.

We’ve curated a comprehensive suite of roadside safety products and devised versatile traffic services – a smorgasbord of solutions, always on hand for our valued clientele across the majestic expanse of Western Canada.

Regardless of the scenario, our commitment is unwavering: to forge partnerships that revolutionize the perception of traffic safety. It’s not simply a duty for us, it’s a journey, and we are proud to accompany each client every step of the way.

location
5
Western Canadian Locations
We provide products and services in British Columbia, Alberta, Saskatchewan and Manitoba.
items
4184
Unique Sellable Items
Our traffic safety products aim to make roadways safer for workers, motorists and pedestrians.
customer
1737
Active Customers
Helping our customers safely complete their projects is top priority.
problemsolved
55017
Problems Solved
With each problem solved, we grow and find news ways to add value to our customers.
fastest
1
Goal
To be the supplier of choice in Western Canada for traffic safety supplies.

Committed to Service. Trusted to Deliver.

This is our promise, our mantra and our guide for how we approach engaged problem solving for our customers.

Culture & Values
Problem Solving
We take pride in finding solutions to problems our clients and customers face.
Customer Experience
Open and honest communication connects us with our customers. We're focused on providing unmatched products and services.
Innovation
Working with world class manufacturers, we are continuously moving forward, innovating and finding new ways to add value.
Quality People, Quality Products
Whatever we do, we do full heartedly. Especially when it comes to the products we sell and the individuals we have on our team.
Meet The Team
Our management team is filled with passionate individuals who are dedicated to providing exceptional service and finding innovative traffic safety solutions. Their leadership and decades of expertise is supported by a team of committed and engaged staff.
Jan van Bruggen

Jan van Bruggen

CEO
Michael Kaiser

Michael Kaiser

Director of IT
Jenny Stone

Jenny Stone

Director of Finance
Chris Johnson, CPA,CMA

Chris Johnson, CPA,CMA

CFO
James Greig

James Greig

Vice President, Operations
Cory Christensen

Cory Christensen

Director of Supply Chain
Luke Wolters

Luke Wolters

Director of Marketing
Norden Sieg

Norden Sieg

Vice President, Sales
Alex Durham

Alex Durham

Director of Procurement
Jenna Leidl

Jenna Leidl

Director of Government Relations
Kestin Earl

Kestin Earl

Director of Sales
Brad Herceg

Brad Herceg

Account Manager
Adam Hall

Adam Hall

Director of Operations
Mike Bruce

Mike Bruce

Account Manager
Zerica Conejero

Zerica Conejero

Inside Sales
Charles "Chuck" Ackroyd

Charles "Chuck" Ackroyd

Corporate Account Manager
Brian White

Brian White

Inside Sales
Jordan Willis

Jordan Willis

Operations Manager
Dale Channon

Dale Channon

Account Manager
Tracy Butler

Tracy Butler

Inside Sales
Scott Welsh

Scott Welsh

Director of Sales
Deni Dureault

Deni Dureault

Account Manager
Cheyenne Maurer

Cheyenne Maurer

Inside Sales
Troy Yuzik

Troy Yuzik

Account Manager
Leesa Pratch

Leesa Pratch

Inside Sales
Brandon Deeves

Brandon Deeves

Regional Director (BC)
Jason Norton

Jason Norton

Account Manager
Kevin Chicquen

Kevin Chicquen

Sales Manager
Nicole Strong

Nicole Strong

Inside Sales
Andrew Garagan

Andrew Garagan

Business Development Manager
Randy Murphy

Randy Murphy

Operations Manager
Rebecca Stiles

Rebecca Stiles

Inside Sales
Ben Graham

Ben Graham

Director of Sales
Joe Russo

Joe Russo

Account Manager
Mike Boles

Mike Boles

Director of Operations
Liliia Kozeretska

Liliia Kozeretska

Jr. Estimator / Customer Service
Chris Layton

Chris Layton

Account Manager
Scott Macpherson

Scott Macpherson

Director of Business Development

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