Introducing a Refreshed Look, with the Same Commitment to Safety

Today, we are proud to introduce our refreshed Barricades and Signs logo, incorporating the Universal Group diamond and marking an exciting new chapter in our journey.

Building on the reputation we have earned over more than 20 years, our refreshed identity creates a more consistent, recognizable brand across our regions while making our existing connection to Universal Group more visible.

Built on Experience, Strengthened by Partnership

Since 2004, we have established ourselves as a trusted provider in the traffic management industry by delivering quality products, dependable service, and solutions that prioritize customer needs and safety.

Our dedication to these principles has supported our expansion across Alberta, Saskatchewan, and Manitoba and helped us establish lasting relationships with the customers and communities we serve.

Joining Universal Group in December 2024 marked another milestone, creating opportunities for greater collaboration, shared expertise, and access to a broader network of resources while preserving the local knowledge and values that define our business.

What This Means for Our Customers

The visual refresh does not change our operations. Our company name, products, services, teams, locations, and service areas remain unchanged. Customers and vendors will continue working with their existing contacts, with no changes to ordering, service delivery, or project support as a result of the branding update.

Our updated branding will be introduced in phases across digital and physical materials, so you may see both the existing and refreshed logos during the transition.

Building on Our Foundation, Moving Forward Together

As we move forward, our focus remains on delivering the traffic safety products and services our customers rely on, including equipment sales and rentals, sign manufacturing, and work zone safety solutions such as crash cushions, steel barriers, and guardrails.

We look forward to continuing to serve our customers with the same dedication, expertise, and commitment to safety that have guided us for more than two decades.